Apple Not Living Up To It’s Green Standards
Saturday, April 23, 2011 9:48Greenpeace releases a report claiming that the environmental impact from the technology used in texting and data storage is becoming more of a concern. According to the report, “How Dirty Is Your Data?”, the Clean Cloud Power Report Card ranks Apple dead last amongst it’s peers for having the worst clean energy index and having the highest coal intensity.
The report takes many factors into consideration, including the amount and type of energy consumed by several top tech companies’ data centers, the massive warehouses where banks of servers store information.
“Apple’s 6.7% score was largely based on its 500,000-square-foot facility coming online in Maiden, North Carolina. According to Greenpeace, that facility will consume as much energy as 80,000 homes in the United States, or nearly a quarter-million in Europe.
The North Carolina energy grid it uses is made up of only about 5% clean energy, the report says, with the rest coming from either coal (62%) or nuclear (32%).
Also scoring in single digits was HP, with a 9.9%, based on facilities fueled almost exclusively by coal and nuclear energy.
Topping the list were Yahoo! (55.9%) and Google (36.4%).
Yahoo! locates most of its data centers near sources of renewable energy, Greenpeace says, and Google is investing in wind and solar power as well as making deals to buy power from companies that use sustainable means to create it.
“Their models should be employed and improved upon by other Internet (‘cloud computing’) companies,” Greenpeace said in the report.
Also ranked in the report: Amazon (26.8%), Microsoft (25%), Twitter (21%),Facebook (13.8%) and IBM (10.9%).”
Read the rest of this article on CNN.com here: http://www.cnn.com/2011/TECH/web/04/22/greenpeace.apple.dirtiest/index.html?hpt=Sbin



















